YourConnection.com.au e-Marketing Insights

Learn what uplift modeling can do for email marketing

2011-01-11T18:42:00.000+10:00

Original Post: Tips for Improving Your Email Campaign By Abby Johnson - Wed, 01/05/2011 - 3:59pm.

Have you ever heard of uplift modeling? If you do email marketing, it is definitely something you want to be familiar with. It is, essentially, a technique that marketers can use to segment their customer audience to see if their email marketing campaigns are effective.

CLICK HERE TO WATCH THE VIDEO

Uplift modeling also explains to marketers how their email campaigns influence subscribers, which is pointed out in the above video. This concept is especially important because marketers often heavily rely on email marketing since they can reach their entire customer base at once. However, marketers need to realize that untargeted, mass emails could actually result in harmful effects on their business.
Multiple emails, irrelevant offers, and impersonalized messages will, most likely, turn customers away.

Uplift modeling, on the other hand, is an analytical approach to email marketing that examines the different levels of customer data. This data then identifies which customers will buy, which customers will never buy, and how they will react to the email message.

One of the intellects behind this concept is Mark Smith of Portrait Software. He recommends dividing email subscribers into 4 segments including Sure Things, Persuadables, Sleeping Does, and Lost Causes.

Sure Things are the subscribers that do not need an incentive to buy. They don't need to be sent discounts or promotions since they are going to make a purchase even without the prompting.

Persuadables are slightly different since they will buy, but they have to be pushed a little. In other words, they take action after they receive a discount or promotion.

Sleeping Dogs do not want to be bothered by a continuous stream of emails. They act only on their own terms. If marketers constantly prod this segment, chances are these subscribers will unsubscribe or take their business elsewhere.

Lost Causes are the last segment and will not budge at even the best offer. In this case, marketers should probably take this segment out of its campaign since it will not offer any benefits. So, now does uplift modeling make sense? It not only helps marketers better target its customers, but it also helps them improve their ROI.

Are you taking advantage of uplift modeling to boost your email marketing campaign?..... www.yourconnection.com.au

The e-Training Revolution

2010-11-10T14:12:00.000+10:00

We’re getting daily take-ups of our free pilot offer and the system is in a state of constant evolution. As a result, we thought it might be nice to give you an insight into one of our best clients; how we were able to provide a complete training solution for them; and how their dynamic requirements help drive the development of Proficiency Now!

This client, (sorry we can't name names) currently manages about 900 contractors and staff at one of their Melbourne locations.

Before they had heard of Proficiency Now! they were managing the training of these 900 staff via one offline excel spread sheet. They lacked a centralised, online facility to manage their training records and as a result, new versions of their spread sheet were being created and stored in various locations. Inevitably it got to the stage where it was difficult to establish which staff had completed the various legally required training modules.

As with all of our clients, our account managers and developers sat down with the management and HR team to discuss their specific requirements for an online training environment. In the case of this particular client, their needs included a badge that is automatically printed upon completion of training. The badge acts as an indication as to the varying levels of compliance the inductee has completed to date. If the inductee doesn't have sufficient compliance training, they are then directed to sit the appropriate training module using Proficiency Now!. Upon completion they can then print off a new badge.

Once we had a clear understanding of the clients requirements, we developed a free pilot of the Proficiency Now! system. This process included the conversion of their training content into Proficiency Now! Then after the modules, lessons and tests had been uploaded, the client was given a quick over-view of the system before they were let loose. Having seen the vast benefits of an eTraining system as advanced and intuitive as Proficiency Now!, the management team understood that the days of managing their staff training in excel spread sheets were well and truly over.

As the requirements of this client and all of our other clients evolve, so too does our software. As a client of Proficiency Now!, you are instantly provided access to any updates that are made to the system, whether that be for a multi-national corporation or a local Not-For-Profit organisation.

Upgrades that we are developing at present for some of our other clients include:
- Storage of offline training records
- Online Training Calender
- Online Marking for RTO’s
- Enhanced Reporting

So get online today and sign up for a free 60 day pilot of Proficiency Now!

Getting it right will make you $$$

2010-09-20T20:44:00.000+10:00

Getting your email message right will make you money. Don't keep sending the same specials or deals, that may not be bringing in the $$$. Know your audience and segment your database accordingly to send the right message to the right people.
If your looking to send emails that make your business money, it needs to be done right.
So many times we see business' and organisations try to do it themselves, miss some crucial points that may do them out of making good money just to save themselves a few hundred dollars.

If you are currently sending emails and not getting the results you want (or need) we are offering a free consultation for your business or organisation to get the emails you send, working for you.

Call 1300 503 404 or email us now and we will come to you FREE and help you get it right, and you don't have to change anything!

Below are just a few of the things we can help you with!

Social Media vs Social Email

2010-08-16T13:54:00.000+10:00

As marketers continue to evolve their social networking strategies, it is important to remember that e-mail remains one of the most cost-effective and, if executed properly, the most beneficial tools within their marketing toolboxes. Marketers can use e-mail to increase the effectiveness of their social channels and as a way to identify their most engaged and vocal customers and recipients. Combining the reach of e-mail with the power of social networking helps to achieve that marketing sweet spot—the right offer to the right individual at the right time.

Social programs are developed for exposure and interaction solely within the social networks and blog space. Programs often include some outlet for interaction that a user can experience and then share with contacts within their network. The interaction can be via a survey, quiz, game or other online, interactive component.

Socialized e-mail requires marketers to look at both their e-mail strategy and their social goals to find the perfect blend of content to meet both objectives. Earliest iterations of socialization have included “SWYN” (share with your network) links tied to offers or newsletters, resulting in an advanced forward-to-a-friend type feel. Over time it has evolved to get marketers thinking of ways to include components that are going to inspire sharing behavior and, in some cases, even motivate it without being too overbearing.

When applying socialization components to b-to-b efforts, it is important to realize that recipients may choose to share with a professional network like LinkedIn, within industry or vertical-specific environments or even with in-house colleagues. So make sure it is easy to execute, otherwise the halo effect of that share behavior will not be realized (or at least not as greatly as it could have been).

But the most important thing to walk away with is this: The content needs to be worth sharing. Whether you are building a social program or socializing your e-mail, if the content or detail isn’t something you would associate with publicly, it likely won’t go social.

Experian report finds e-mail opens, clicks, transactions occur quickly

2010-07-02T11:53:00.001+10:00

Original post by Christopher for btobonline.com

New York — Responses to commercial e-mail occur quickly upon receipt, according to a new report from Experian Marketing Services that found three-quarters of opens and clicks, and 47% of transactions occur within one day of the e-mail arriving in an inbox.

Response times for transactions and revenue were found to vary by industry. Companies in the business products and services vertical tended to have the quickest customer response, with 52% of transactions and 79% of revenue received in the first day, according to the study. Travel was the slowest, with 13% of transactions and 11% of revenue occurring in the first day.

The study also found that transactions and revenue response times can significantly vary by mailing type and subject line content. Using time-limited offers in subject lines showed the quickest response time of all, with 59% of transactions on day one.

The Experian research was conducted in March by Experian CheetahMail’s Strategic Services group, with performance analyzed for 44,011 mailings from 404 CheetahMail clients.

YourEmailMarketing.com.au

2010-06-08T14:17:00.001+10:00

YourEmailMarketing.com.au provides a simple easy to understand guide on Email Service Providers (ESP). It gives a un-biased run down of a few choice ESP's allowing you to manage your customer communications and database requirements securely online.

You can trial for FREE to quickly Create, Send & Track campaigns in your internet browser anywhere anytime. Keep up to date on email marketing trends around the globe via our Twitter, blog and Facebook group.

Constant Contact, Platform Direct, Vision 6, and ciMAIL

Ignoring Social Media May Have Long-Term Effects

2010-05-04T20:07:00.001+10:00

Written by Chris Crum | Staff Writer for SmallBusinessNewz - 2 May 2010

If you're still not in the social media game, and you're making things work, then more power to you. However, all signs point to a much more social-infused web as we move further into the future, and that social media-related advertising is only going to become bigger and bigger, and likely more effective.

I'm guessing that the longer you have had a social media presence, the more successful you will be able to be with advertising in new models based upon existing social networks. For example, you need followers to reap any benefits from Twitter's recently launched Promoted Tweets. Twitter will not promote a tweet if you don't have a great deal of engagement. Engagement requires followers on Twitter.

Mashable's Adam Ostrow has a good article on what Twitter's new ad model could mean for small business. He writes:

"Thousands of companies - large and small - are already on Twitter. Promoted Tweets introduces a way for these businesses to gain extra exposure for their messages. For example, if you own a coffee shop, when a user searches for "coffee" on Twitter, you'll conceivably be able to have a tweet from your business sit atop the results."

"However, these ads shouldn't be thought of like traditional forms of online advertising, like a banner or even a text link in search, but rather an extension of what you're already doing on Twitter. Promoted Tweets will sink or swim - quite literally - based on the response they get from users."

He goes on to talk about the potential addition of location capabilities to promoted tweets and mobile use.

Then you have Facebook.
The company, as you have no doubt heard by now, has made big waves throughout the Internet with the launch of its new Open Graph initiative and social plugins. Facebook is consuming the web, or at least it is certainly trying to. While Facebook already has a pretty interesting ad system with in its network, which targets ads to users based on the information they've shown in their profiles.

Some, including myself have speculated that Facebook may one day launch its own AdSense-style ad network, which would harness such data to display ads around the web. The company has made no indication that it will do this, but why wouldn't they? Now, with the Open Graph and sites all over the web including the social plugins (like buttons, etc.), more and more user data is making its way to the profile, and other places on the web that are connected to that open graph. Obviously there is incredible potential for ad targeting here.

So with both Twitter and Facebook making interesting moves of late, where does that leave the business that has not dipped its feet into the social media pool at all? It leaves them behind. The longer you stay away from social media, the further behind you will be in attracting fans/followers/engagement. You're not only potentially missing out on current benefits, but may be losing out on future benefits as well.

I'm not saying you can't run a successful business without social media participation, but this stuff isn't going away, and there is only more and more applications, strategies, and opportunities being built upon it. Is it worth it to ignore it?

Subscribe to YourConnection Tweets & Facebook Updates or visit our website

3 Tools to Improve Your Digital Marketing ROI

2010-03-24T12:36:00.002+10:00

There are so many emails hitting us every day now that to get noticed you need to do more. Unfortunately there are some business's that continue to to pump out the same old thing and not looking for more. There is more.... here are a few ways to increase your revenue and revitalize your email campaigns.

1. Get Social

Nearly everyone has some kind of social media profile, be it Twitter, Facebook, MySpace, etc Extending your reach to those outside the email campaigns is the key.   Its more than just dropping a few icons into your emails, you need to educate how and why they share the information. These links should also be measured and reviewed on a regular basis,

2. Send it when they get it.

Sending times vary based on your target audience, and now with the popularity of smart phones getting email s on the go, is there really a 'best time to send'? The recipient can now access their emails almost anytime though now its when will they act on it the most efficiently. Yes they get it but are they in a position to act on it now?? Thinking along these lines will give you a better conversion rate at the end of the campaign.

3. SMS + Email

How many text messages do you send a day?? there are over a trillion sent per year in the US, though the take up of SMS for marketing purposes in Australia is slow despite its obvious advantages. Programs like Vision 6 make this easy and cost effective. With these solutions, it's quick and easy to create personalized, engaging messages that are delivered instantly or triggered for sends at a future date. This makes SMS an excellent channel to communicate special offers, payment reminders, event notifications, exclusive invitations, and other timely information customers won't want to miss. As with email campaigns, savvy marketers (namely us!) can use deliverability metrics to evaluate SMS campaign results and adjust future initiatives accordingly.

Your Details

First Name
Last Name
Company Name
Country (dialing code)
Time Zone
Contact Number (inc area code)
Mobile Phone Number

Email and Username

Email Address
Confirm Email
Desired Username
Confirm Username

Social Network Advertising

2010-03-16T19:27:00.002+10:00

Facebook has over 400 million users and has had advertising on it for a while now. Twitter is expected to launch its own advertising platform very soon.

According to industry experts social media is better for selling than many people think. Facebook CPC buys can perform really well, at the same ROI as search. Its in the way Facebook delivers its ads is different than the way Google does. Google ads are delivered based on the users search behavior whereas Facebook ads are delivered based on the information that users have chosen to share with Facebook.

Facebook recently began testing a new "promote your post" feature with Facebook Pages. This presents page admins with the option to turn any status update into an ad to run across the social network, as the update is created. If this gets a full roll-out, it could go a long way in boosting advertiser enthusiasm for advertising with Facebook.

We don't know yet how Twitter's ads are going to be delivered, but hopefully we will soon. Although there are other networks that are selling advertising on Twitter.

YourConnection Australia | Twitter | Facebook | YouTube | LinkedIn

Get your database right

2010-03-11T11:15:00.005+10:00

This is going to be short and sweet. This blog has been provoked by one of the simplest things you can do in email marketing which is just NOT getting done, and it is some of the big business and franchises that are getting it so, so WRONG!

SEGMENT YOUR DATABASE!! please, for the sanity of everyone receiving your emails! I don't live in New South Wales so therefore I highly doubt I will be making the opening of your new store in Sydney... especially if it is for your kids range.

Update your database records so it says my location and my age if they are the relevant categories of information your going to be sending.

Boost your open rates

2010-03-10T15:41:00.002+10:00

We are seeing a great increase in the open rates of our email news and our clients emails, this is due to a few things;

1. From Line
This is ‘who’ sent the email, someone you know and are expecting a communication from.

2. Subject Line
This is the key to whats inside the mailout, attractive, straight to the point and enticing.

3. ‘Above the Fold’ content.
The content that is visible in a preview pane of your email browser (Outlook, Hotmail, Entourage, etc.)

All these and more techniques engage the customer, member or reader to pay attention and interact with your email on a higher level than just “Oh, there’s another email from so-and-so….. delete”

If you have any stories about emails you have received that lack in any of these areas let us know or forward them to us at info@yourconnection.com.au

The 80/20 Rule

2008-09-03T10:41:00.003+10:00

Im sure most of you reading this, as business owners or managers would be familiar in some way with the 80 / 20 rule. That is, as a general rule 80% of the income for your business comes from 20% of your customers. Now i can hear you already saying 'no way that's not true' and for some of you that may be the case, though as i mentioned it is a 'general' rule. and generally you will find that 20% pay their accounts on time, return regularly, purchase often and aren't bothered too much with your prices.... and you like them!

With that said, many business experts and marketing professionals will then tell you to go out and spend money on different, often expensive advertising campaigns to get the other 80% of your customers.... BAD idea! Why spend all that money, and im talking thousands of dollars to potentially get you 1, 2, 10 more clients that want to haggle on price, give you grief and waste your time.

So what then do i suggest you do? well i am a 'practice what you preach' type person, so with that I suggest an active review of your current marketing practices and review of who your client's are. Easier said than done though what kind of person would i be if i didn't at least give you a few questions that, when answered honestly will automatically start you thinking of ways to implement them, just make sure you have a pen and paper handy, because when they come, they keep coming.

Ask yourself

Who are my best clients? These can be specific names of people or businesses or a group or demographic of clients.
What are they buying? Keep your answers general, to categories of products or services
What are my most profitable products? highest profit margin NOT most expensive!

WOW simple questions I know though ones that may not have been specifically thought about in detail. This will give you a rough guide to who your clients are and their buying habits are and where you want them to be. Armed with this information your now more capable of promoting these products or services.

Now, how to get them to come back? You know who they are, what they buy and what you want them to buy so there are 2 things that i want you to do

Collect their details, First name, last name and email address (as a minimum, the more info you get without being obtrusive the better)
Ask them to come back!

Easy isn't it! You can ask them to come back in many ways from using a targeted email marketing campaign to offer incentives, up sell, cross sell with other products / services. Tell them they are important with VIP treatment, make them feel special by offering them something free (high perceived value, low actual cost for you), get to know them personally... the list goes on and im sure your able to think of at least another 10 if you really try.

For a FREE 30min consultation with one of our marketing professionals to get one-on-one help with creating more profit in your business using level headed, consistent, trusted methods contact us here.

Why email marketing?

2008-08-19T20:09:00.001+10:00

As the use of email in business to customer communications becomes more and more popular with the big businesses, we take a look at why the small businesses can do just what their big brothers are doing at the top of the food chain. Below are some of the reasons why, as a small business owner you should use email marketing...

Make your website work for you.

• Promote your products, services and information with professional high quality graphical e-mails.
• Stand out in your customers in-box with your professional, valuable messages
• Direct customers to specials or new products on your website

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Get YourConnection to fully manage your email marketing , help grow your business and free up your staff! Using your existing email service provider or we'll set one up for you starting from AU$99 / mailout

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Respond to your customers actions

• See the statistics of who opened, un-subcribed or bounced your emails
• View the products, services or information they have read by viewing your click-thru statistics
• Segment your databases for various client types
• Create surveys for quick feedback on your services or products
• Profile your customers and target them with specific campaigns.

Create extra revenue streams

• Clear old stock
• Promote up-selling / cross-selling
• Offer your premium customers something special

James McDonald - YourConnection Australia

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Great article about successful marketing

2008-08-11T22:49:00.004+10:00

Hi everyone, just thought this week i'd share a great article i just recieved about successful marketing from Clate Mask from Infusionsoft.

Hi James, Have you ever heard anyone say that the BIG money is NOT in selling products or services... it's in learning how to MARKET your products or services like a pro? Well, it's true! And if you're going to explode your profits in your industry--especially if you face price competition, market contraction, rising costs, or other challenges--you've got to learn to become a master marketer.

*************************************************************
SECRET #1: THE REAL DEFINITION OF "SUCCESSFUL MARKETING." *************************************************************

There are three factors that influence the profitability of any marketing effort. The smartest marketing minds on the planet have sifted these factors down to this simple, but powerful formula:

The Right Message... To The Right Market... At The Right Time!
Most businesses miss one, two or all three of these factors, and end up with very ineffective marketing and advertising results. Also, most businesses compound these problems by spending a bunch of money on image advertising, with no direct response offers at all. This could cost companies millions in missed sales every year.

To make the most of your marketing dollars:
1. Never waste money on image advertising, or at least keep it to a minimum.
2. Test simple, inexpensive direct response marketing methods. Offer FREE reports, samples, coupons, or other response devices filled with emotionally compelling copy to find the messages that match the interests of YOUR target markets!
3. Concentrate on your most successful direct response offers, and...Use Multi-Step Direct Mail/Phone/Fax/Email/Voice Broadcasting Follow-Up To Maximize Sales!

It is CRITICAL that you follow up with your leads repeatedly, incorporating a variety of media such as mail, phone, fax, e-mail messages, and voice broadcasting!!! If you don't have a computerized system in place to methodically, repetitively and consistently follow up with your leads, you're either wasting a lot of leads or you're wasting a lot of man hours doing tedious, manual follow up .

We have all the information you need about using managed e-marketing, sms and fax techniques to have your business become a successful marketer! Contact us here

5 Reasons you NEED a client database!

2008-08-04T23:32:00.005+10:00

1. Identify who your clients are

Identifying who your customers are and collecting basic yet vital information from them will pay dividends for your business as soon as you start to capitalise on the information. By simply gathering your customers name, age, sex, and purchase this is the beginnings of a database that can become a goldmine in the future.

Benefit: The information tells you who you should be targeting.

2. What your clients purchasing habits are

How well do you know what your customers spending / purchasing habits are? You may know what your best selling item is, but what else is bought at the same time?

If you have ever purchased a book from the world renowned Amazon.com, I can guarantee you that you would have received an email asking you if you had thought about buying a similar book. If you bought a cookbook, chances are they have offered you the latest Jamie Oliver or Gordon Ramsay cookbook.

Benefit: It increases the up sell and cross selling possibilities,

3. Gives you an instant rapport with your customers

Do you know every customer that enters your store by name? Some do, some have no idea. We can easily become blinded by the routine of the day to day operations of selling our products or services. A database will give you a reference point to greet and service your customers much better.
The number reasons why your customers will buy from you can be many, though think about when the last time you went to a restaurant, the place was decorated beautifully, the food was excellent, the bill wasn’t a surprise, though all night the waiter was obnoxious and staff were rude! Would you go back?? I doubt it. Because, they hadn’t built a good rapport with you. You love to buy from the small local shop because they take the time to get to know you, remember your name and are generally interested in you, and you repay them for their fantastic service with your repeat patronage.

Benefit: Increased repeat clientèle = increase revenue.

3 Free Trial Demo available -

Click here and fill out your details now!

4. Allows you to market you your clients more effectively

If you know what your customers are buying regularly, what they’re interested in and what they could use. Would you have more of an idea of how to sell your products or services to them? I think so.

Armed with your magnificent client database with all the information you need, your marketing possibilities open up, no more throwing an ad into the local paper and hoping for the best. You know who your clients are and what they want, now think where do they go, how can I be there? Do your budgets and find out your ROI (Return on Investment) to ensure you don’t just throw away your money. Find a cost effective medium (think outside the box), target your audience with an offer they can’t refuse and thanks to your database you have capitalised on your database.

Benefit: Targeted advertising saving you money and bringing a measurable return.

5. Significantly increases the ‘Good Will’ value of your business.

Your business is doing great, and your competition wants to buy you out, you have your premises (if you own it), your profit and loss statements to show how well the business is doing and your stock.

You value your business with these in mind and then throw in your massive, targeted, organised database of customers that you have got to know, build rapport with, know their spending habits and know what they want to hear. Now how much do you want for your business?? More I bet, because you have the key to what make your business grow, your clients.

Benefit: Higher value of your business.

So with that in mind, do you think that if you have a database already you can make it bigger, better and more specific? If you don’t, do you think you could get one started?

For more information about Email marketing production, management or consultation please contact us.

James McDonald - Director
YourConnection Australia.

So Why do Email Marketing?

2008-07-28T23:54:00.003+10:00

People unfamiliar with email marketing often wonder what all the fuss is about. Didn't spam kill email as a marketing vehicle? And if spam didn't kill it, what about web feeds, instant messaging and all the other clever ways we can communicate online? Isn't email old news now?
Those wondering about the benefits of email marketing in today's ever-changing online and marketing environment will find the answers below.

For the full article download and others like it click here

It works

Email marketing generated an ROI of $51.58 for every dollar spent on it in 2006 and the prediction for 2008 is $45.65. As such, it outperforms all the other direct marketing channels examined, such as print catalogs.
80% of respondents "indicated email was the strongest performing media buy ahead of search and display."
55% expected "ROI from email to be higher than any other channel"
87% of marketer considered email critical, important or very important to their B2B marketing strategy

Why it works

It allows targeting
It is data driven
It drives direct sales
It builds relationships, loyalty and trust
It supports sales through other channels

For the full article download and others like it click here

Build a profitable subscriber list

2008-07-22T21:47:00.002+10:00

How often do entrepreneurs and salespeople look for that next magic formula to build their business and increasing revenues, never quite making any of it work?

You'll find more success than virtually anywhere else in doing something many people just don't find appealing. It is in developing and maintaining a solid database. Unfortunately, many people don't find database management "sexy" enough. So they continually buy into that next "secret formula."

Fact is, with a well-groomed database you can increase your revenues and decrease your marketing costs. You can build customer relations and keep your name fresh in the minds of your market by keeping in touch. This establishes excellent position within your market.
Most people would be amazed at how simple it is to build an incredibly profitable database by applying a few simple strategies. Remember, simple is not always easy. It will take time, commitment and focus.

YourConnection Australia has been building and maintaining effective databases for businesses for the last 3 years and using e-Marketing to generate amazing results for very happy clients.

Find out how YourConnection Australia can make this work for you.

Bigger is not necessarily better when it comes to your database. Depending on your industry and what you sell you may be well served to focus on the few dozen or few hundred who want to buy from you rather than thousands who couldn't care less about what you offer.
On the other hand, there will be situations where building a massive list is exactly what you need to do. Especially if you have mass quantity products you are selling at a very low price. Then you may want to go for the numbers.

Driving traffic to your site is an ongoing process as is building and maintaining your database. If you are serious about using the Internet in your marketing you need to lay the groundwork to optimize your opportunities.

Develop a fully operational web site
Have a way to capture contact information such as a sign up form
Give people a reason for leaving their contact information such as an Ezine, free report or ebook, an article of interest to your target market or anything that is of benefit to the reader
Develop a series of content driven messages that address your customers' needs
Keep your name in front of your market consistently without being annoying
Write and distribute articles to various online resources pertinent to your market
Create a resource box containing your web address
Do not make the articles a hard sell. Rather, provide information that positions you as a resource before you are a vendor
Develop a list of forums and discussion groups you can participate in
Commit to the long-term.

By focusing on developing a solid database and providing incredible value to your market you can and will achieve success in your business. Guaranteed!

YourConnection Australia has been building and maintaining effective databases for businesses for the last 3 years and using e-Marketing to generate amazing results for very happy clients.

Find out how YourConnection Australia can make this work for you.

e-Marketing Insights from YourConnection

2008-07-18T00:09:00.002+10:00

As an email marketing 'specialist' business, we often find ourselves getting blind sighted to the availabilities of blogging, seo, and other 'new age' marketing techniques. Though after deciding that we have a suitable base of knowledge to offer its time to set out and practice what we preach that not one style of marketing alone will work.

We intend to release information, experiences and examples of our work, including the ones that don't work as well as we wanted, but find out why.

We hope you enjoy, in the meantime please head to our site for more info.

James McDonald
Managing Director,
YourConnection Australia