Facebook has over 400 million users and has had advertising on it for a while now. Twitter is expected to launch its own advertising platform very soon.
According to industry experts social media is better for selling than many people think. Facebook CPC buys can perform really well, at the same ROI as search. Its in the way Facebook delivers its ads is different than the way Google does. Google ads are delivered based on the users search behavior whereas Facebook ads are delivered based on the information that users have chosen to share with Facebook.
Facebook recently began testing a new "promote your post" feature with Facebook Pages. This presents page admins with the option to turn any status update into an ad to run across the social network, as the update is created. If this gets a full roll-out, it could go a long way in boosting advertiser enthusiasm for advertising with Facebook.
We don't know yet how Twitter's ads are going to be delivered, but hopefully we will soon. Although there are other networks that are selling advertising on Twitter.
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