Get your database right

This is going to be short and sweet. This blog has been provoked by one of the simplest things you can do in email marketing which is just NOT getting done, and it is some of the big business and franchises that are getting it so, so WRONG!

SEGMENT YOUR DATABASE!! please, for the sanity of everyone receiving your emails! I don't live in New South Wales so therefore I highly doubt I will be making the opening of your new store in Sydney... especially if it is for your kids range.

Update your database records so it says my location and my age if they are the relevant categories of information your going to be sending.