Boost your open rates

We are seeing a great increase in the open rates of our email news and our clients emails, this is due to a few things;

1. From Line
This is ‘who’ sent the email, someone you know and are expecting a communication from.

2. Subject Line
This is the key to whats inside the mailout, attractive, straight to the point and enticing.

3. ‘Above the Fold’ content.
The content that is visible in a preview pane of your email browser (Outlook, Hotmail, Entourage, etc.)

All these and more techniques engage the customer, member or reader to pay attention and interact with your email on a higher level than just “Oh, there’s another email from so-and-so….. delete”

If you have any stories about emails you have received that lack in any of these areas let us know or forward them to us at info@yourconnection.com.au