As the use of email in business to customer communications becomes more and more popular with the big businesses, we take a look at why the small businesses can do just what their big brothers are doing at the top of the food chain. Below are some of the reasons why, as a small business owner you should use email marketing...
Make your website work for you.
• Promote your products, services and information with professional high quality graphical e-mails.
• Stand out in your customers in-box with your professional, valuable messages
• Direct customers to specials or new products on your website
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Respond to your customers actions
• See the statistics of who opened, un-subcribed or bounced your emails
• View the products, services or information they have read by viewing your click-thru statistics
• Segment your databases for various client types
• Create surveys for quick feedback on your services or products
• Profile your customers and target them with specific campaigns.
Create extra revenue streams
• Clear old stock
• Promote up-selling / cross-selling
• Offer your premium customers something special
James McDonald - YourConnection Australia
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