So Why do Email Marketing?

People unfamiliar with email marketing often wonder what all the fuss is about. Didn't spam kill email as a marketing vehicle? And if spam didn't kill it, what about web feeds, instant messaging and all the other clever ways we can communicate online? Isn't email old news now?
Those wondering about the benefits of email marketing in today's ever-changing online and marketing environment will find the answers below.

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It works

• Email marketing generated an ROI of $51.58 for every dollar spent on it in 2006 and the prediction for 2008 is $45.65. As such, it outperforms all the other direct marketing channels examined, such as print catalogs.
• 80% of respondents "indicated email was the strongest performing media buy ahead of search and display."
• 55% expected "ROI from email to be higher than any other channel"
• 87% of marketer considered email critical, important or very important to their B2B marketing strategy

Why it works

• It allows targeting
• It is data driven
• It drives direct sales
• It builds relationships, loyalty and trust
• It supports sales through other channels

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