Learn what uplift modeling can do for email marketing

Original Post: Tips for Improving Your Email Campaign By Abby Johnson - Wed, 01/05/2011 - 3:59pm.

Have you ever heard of uplift modeling? If you do email marketing, it is definitely something you want to be familiar with. It is, essentially, a technique that marketers can use to segment their customer audience to see if their email marketing campaigns are effective.

CLICK HERE TO WATCH THE VIDEO

Uplift modeling also explains to marketers how their email campaigns influence subscribers, which is pointed out in the above video. This concept is especially important because marketers often heavily rely on email marketing since they can reach their entire customer base at once. However, marketers need to realize that untargeted, mass emails could actually result in harmful effects on their business.
Multiple emails, irrelevant offers, and impersonalized messages will, most likely, turn customers away.

Uplift modeling, on the other hand, is an analytical approach to email marketing that examines the different levels of customer data. This data then identifies which customers will buy, which customers will never buy, and how they will react to the email message.

One of the intellects behind this concept is Mark Smith of Portrait Software. He recommends dividing email subscribers into 4 segments including Sure Things, Persuadables, Sleeping Does, and Lost Causes.

Sure Things are the subscribers that do not need an incentive to buy. They don't need to be sent discounts or promotions since they are going to make a purchase even without the prompting.

Persuadables are slightly different since they will buy, but they have to be pushed a little. In other words, they take action after they receive a discount or promotion.

Sleeping Dogs do not want to be bothered by a continuous stream of emails. They act only on their own terms. If marketers constantly prod this segment, chances are these subscribers will unsubscribe or take their business elsewhere.

Lost Causes are the last segment and will not budge at even the best offer. In this case, marketers should probably take this segment out of its campaign since it will not offer any benefits. So, now does uplift modeling make sense? It not only helps marketers better target its customers, but it also helps them improve their ROI.

Are you taking advantage of uplift modeling to boost your email marketing campaign?..... www.yourconnection.com.au

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Getting it right will make you $$$

Getting your email message right will make you money. Don't keep sending the same specials or deals, that may not be bringing in the $$$. Know your audience and segment your database accordingly to send the right message to the right people.
If your looking to send emails that make your business money, it needs to be done right.
So many times we see business' and organisations try to do it themselves, miss some crucial points that may do them out of making good money just to save themselves a few hundred dollars.

If you are currently sending emails and not getting the results you want (or need) we are offering a free consultation for your business or organisation to get the emails you send, working for you.

Call 1300 503 404 or email us now and we will come to you FREE and help you get it right, and you don't have to change anything!

Below are just a few of the things we can help you with!